We believe that health is not a privilege, but a basic right of every Filipino.
More than an enterprising venture,at the core of THEGENERICSPHARMACY is an advocacy of making medicines accessible to ALL Filipinos, coupled with free blood pressure check-up and full 20% discount in all branches
THEGENERICSPHARMACY stemmed from its mother company, registered in 1949.
In 1959, when a group of FIlipino enterpreneurs took over , the company began importing and wholesaling pharmaceutical products.
In 1989, with the prices of medical and pharmaceutical products soaring, the company decided to sell generic drugs primarily to gov't hospitals to help less priviliged Filipinos avail affordable quality medicines.
Heeding the call for cheaper medicine, the company stepped up its distribution by opening its retail arm in 2001. In 2007, THEGENERICSPHARMACY tapped Francorp, the world leader in franchising, to engineer its franchise development and growth. The goal is to make affordable generic medicine more available to a greater number of the population at the soonest possible time. It thus became the first generics retail pharmacy to franchise in the Philippines.
Agora Award for Outstanding Achievement in Entrepreneurship from the Philippine Marketing Association (PMA)
Most Outstanding Filipino Franchise Award from the Philippine Franchise Association (PFA)
Special Citation for Responsible Competitiveness from Entrepreneur Magazine
Galing Likha-Kalusugan Award from the Philippine Institute for Development Studies (PIDS) and the Center for Health Market Innovations (CHMI)
Specialty Retailer Awardee (Large Category) by Philippine Retailer Association